Sichuan Airlines Advertising

Sichuan Airlines Advertising

 

Established in 1986, Sichuan Airlines is one of China's most distinctive airlines, with safety as its core brand value. It has achieved over 35 years of safe flight operations (as of 2022) and operates a fleet of 193 all-Airbus aircraft, making it the largest all-Airbus fleet in China. With more than 500 domestic and international routes, it carries over 50 million passengers annually. Its brand value stands at 78.839 billion RMB, ranking 123rd among China's Top 500 Most Valuable Brands. Sichuan Airlines offers a comprehensive range of advertising formats, including inflight magazine, headrest cover, tray table, overhead bin wrap, inflight TV, boarding pass, and airplane advertising, among other onboard media options.

 

Sichuan Airlines In-flight Magazine Advertising

 

  • Magazine Name: Sichuan Airlines
  • Number of Issues: 12/year
  • Language: Chinese
  • Readership per Issue: 1，670，000
  • Publishing Date: 1st of each month
  • Distribution Channel: All flights of Sichuan Airlines

 

Sichuan Airlines Inflight TV/Video Advertising

 

  • Displayed Media: Overhead TV
  • Advertisement Location: hanging over the ceiling
  • Advertisement Duration：15seconds
  • Advertisement Update Frequency: every month

 

Displayed Media: AVOD TV

 

  • Advertisement Location: at the seat back
  • Advertisement Duration: 15 seconds
  • Advertisement Update Frequency: every 3 months

 

Sichuan Airlines Inflight Headrest Cover Advertising

 

  • Advertisement Location: on the hearest cover
  • Printing Technique: four-colour printing
  • Advertisement Material: non-woven fiber cloth

 

Sichuan Airlines Tray Table Advertising

 

  • Advertisement Location: on the back of the tray table
  • Printing Technique: 3M four-colour printing

 

Sichuan Airlines Overhead Bin Wrap Advertising

 

  • Advertisement Location: on the surface of overhead bin
  • Advertisement Material: 3M
  • Advertisement Printing Technique: full-color printing

 

Sichuan Airlines Boarding Pass Advertising

 

  • Distributed Airports: Chengdu Shuangliu International Airport, Chengdu Tianfu International Airpor
  • Advertisement Location: on the back of the boarding pass
  • Advertisement Printing Technique: rotary printing

 

Sichuan Airlines Airplane Wrap Advertising、

 

  • Advertisement Location: on the exterior of airplane
  • Aircraft Types: Airbus